+20% Signups, +9% Trial to Paid Conversions through an optimized Day 1 user journey, friction reduction, and RAPID value delivery

4x revenue and membership while elevating and drastically expanding the experience across mobile, web, and print.

From MVP to a consumer-grade V1, complete with a branding overhaul and massive feature expansion, leading to dramatic gains in user acquisition, product-market fit, and new investment.

Guiding users to that 'ah ha' moment with a full suite of services, improving first day activations and user retention.

Heart health from home, with the power of smart instruments. Creating an approachable way to communicate complex technology to the patient and clinicians, regardless of age and demographic.

A refreshing update to visuals and usability of a popular tween shopping app, along with the addition of a two exciting new features.

‍A ground up design of a monumental new feature to help users track menstrual cycles, fertility, and related health trends. To understand the full picture of their health to optimize their lives.

Adding character to the most popular fitness smart scale, Fitbit Aria. With attention to every delightfully simple detail.

Fitbit’s most iconic fitness tracker, the Flex 2. Fashion conscious with a minimal aesthetic, and full functionality. Featuring patented Light Shapes to indicate calls, messages, alarms, and more.

Breath easy with top of the line home air purification controlled through the cloud with an app on your smartphone.

The MIX device allows users to carbonate just about anything they can throw at it, including booze! The app allows the creation of custom drink recipes to share them with the mixologist world.

A smart TV and streaming based bonus content explorer, utilizing time stamp interest points and evergreen features.